Sharp Skills

I grew up in Vienna, Singapore and Johannesburg and was active in sports promotions while studying Communication Sciences at the University of South Africa.

Shortly thereafter, I spent one year in Germany where I headed the Marketing & PR Management for an IBM partner-group of companies. Back in South Africa, the automotive industry captured my interest. I polished my journalistic writing skills with special features for the local Topcar magazine.

In 1994, I became a co-founder of the Austrian Business Chamber in South Africa, took care of PR and communication with other European business chambers, established liaisons with the local Foreign Affairs Ministry and embassies, and wrote editorials for different publications.

In 1999, I headed back to Austria. Aviation grew into a passion and I became acquainted with even more markets in Europe, Africa and Latin America during major airport privatisations. Market analyses, strategic development concepts, sales stories for business and consortium partners, contracts and bids kept me busy. At conferences, I regularly addressed topical issues. 

2007 marked the kick-off for ART-OF-WRITING after many years in international business. In 2024, ART-OF-WINNING became its new name.